Les Icônes

Born from our obsession with the romance and history of cycling, Les Icônes is a celebration of the jerseys of icons of cycling worn during the most momentous of their triumphs.

These jerseys have become icons themselves, instantly recognisable and intrinsically linked with the Campionissimi to whom they belong. Stripped of their trade team sponsor and simplified to their purest form, these patterns retain their identity —
a testament to both the original design and the legend surrounding them.

We re-imagined 10 jerseys spanning 1950 — 1998, distilling them to the purest essence as limited edition prints and cotton casquettes, each bearing a story from the year the jersey was worn.